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摆脱依赖，走向独立：企业创新转型的必由之路

Getting rid of dependence and moving towards independence: the road to enterprise innovation and transformation

依赖于第三方平台

Favorable Circumstance

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许多企业依赖第三方平台进行销售和推广，虽然这些平台可以带来大量流量，但也使企业对平台的政策和规则高度依赖
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Many businesses rely on third-party platforms for sales and promotions, and while these platforms can drive a lot of traffic, they also make businesses highly dependent on the platforms' policies and rules
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当平台的政策发生变化或费用上涨时，企业的业务可能受到严重影响，难以保持稳定的收益和客户关系。
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When a platform's policies change or fees rise, a company's business can be severely impacted, making it difficult to maintain stable revenue and customer relationships.

在当前中国的跨境B2B贸易中，许多企业依赖于诸如Amazon、eBay、Etsy、Alibaba、AliExpress等第三方平台，以扩展国际市场。然而，这种依赖模式存在一些负面问题，包括激烈的竞争、缺乏品牌独立性和控制权，以及利润空间有限。因此，企业有必要进行升级转型，摆脱对第三方平台的依赖，实现自主经营和品牌建设。通过建立独立的品牌和渠道，提升企业的市场竞争力和盈利能力，实现长期可持续发展。

In current cross-border B2B trade in China, many companies rely on third-party platforms such as Amazon, eBay, Etsy, Alibaba, AliExpress and others to expand into international markets. However, there are a number of negative issues associated with this dependency model, including fierce competition, lack of brand independence and control, and limited profit margins. Therefore, it is necessary for companies to upgrade and transform themselves from dependence on third-party platforms to realize independent operation and brand building. By establishing independent brands and channels, enterprises can enhance their market competitiveness and profitability and achieve long-term sustainable development.

花费大量的时间

Spending a significant amount of time
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在第三方平台上经营需要投入大量的时间和精力，包括管理店铺、处理客户反馈、应对平台规则等。
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Operating on a third-party platform requires a significant investment of time and effort, including managing the store, handling customer feedback, and dealing with platform rules.
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琐碎的事务占用了企业大量的资源，使其难以专注于核心业务的发展和创新。
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Trivial matters take up a lot of resources, making it difficult to focus on core business development and innovation.

企业在这些第三方平台上面临激烈的竞争。由于平台上拥有大量的卖家和产品，企业往往需要花费大量的时间和精力来提升自己的产品在平台上的曝光度和销售量，竞争压力巨大。

Businesses face fierce competition on these third-party platforms. Due to the large number of sellers and products on the platforms, companies often need to spend a lot of time and effort to increase the exposure and sales of their products on the platforms, and the competitive pressure is enormous.

独立性和控制权

Global Supply Chain Adjustmen

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在第三方平台上，企业难以掌握全部的数据和客户信息，限制了其营销和服务的优化。
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On third-party platforms, it is difficult for companies to get hold of all the data and customer information, limiting the optimization of their marketing and services.
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企业缺乏对客户数据的控制权，使得精准营销和个性化服务难以实现，从而影响了客户满意度和忠诚度。
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The lack of control over customer data by companies makes precision marketing and personalized services difficult to achieve, thus affecting customer satisfaction and loyalty.

企业在第三方平台上缺乏品牌独立性和控制权。由于企业与平台的关系类似于租赁关系，企业无法完全掌控自己的品牌形象和市场定位，容易受制于平台的政策和规定，难以建立自己的品牌价值和忠诚度。

Enterprises lack brand independence and control on third-party platforms. As the relationship between the enterprise and the platform is similar to a leasing relationship, the enterprise is unable to fully control its own brand image and market positioning, and is easily subject to the policies and regulations of the platform, making it difficult to build its own brand value and loyalty.

利润空间

Profit margin

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第三方平台通常会收取高额的佣金和费用，挤压了企业的利润空间。
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Third-party platforms usually charge high commissions and fees, squeezing the profit margins of businesses.
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在利润空间有限的情况下，企业难以投入更多资源进行产品研发和市场扩展，制约了长期发展。
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With limited profit margins, it is difficult for companies to invest more resources in product development and market expansion, restricting long-term development.

企业在第三方平台上的利润空间较小。由于平台通常会收取一定的费用或提成，加上竞争激烈和价格透明度高，企业很难在这些平台上获取较高的利润。

Enterprises have less profit margins on third-party platforms. As platforms usually charge a fee or commission, coupled with fierce competition and high price transparency, it is difficult for enterprises to make higher profits on these platforms.

企业升级和转型，实现自主运营和品牌建设

Upgrading and transformation of enterprises to realize autonomous operation and brand building.

建立独立的品牌和渠道

Establishment of independent brands and channels

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企业需要摆脱对第三方平台的依赖，建立自己的品牌和销售渠道，以增强独立性和市场竞争力。
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Enterprises need to get rid of their dependence on third-party platforms and establish their own brands and sales channels to enhance their independence and market competitiveness.
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通过建设独立网站和电子商务平台，企业可以直接与客户互动，掌握全部数据，实现精准营销和个性化服务，提升客户满意度和品牌忠诚度。
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By building independent websites and e-commerce platforms, companies can interact directly with their customers, grasp all the data, achieve precise marketing and personalized services, and enhance customer satisfaction and brand loyalty.

建立独立的品牌和渠道有助于提升企业的市场竞争力。通过建立自己的品牌形象和市场定位，企业可以更好地与消费者建立关系，提升产品的附加值和忠诚度，从而在市场竞争中脱颖而出。。

Establishing independent brands and channels helps to improve the market competitiveness of enterprises. By establishing their own brand image and market positioning, enterprises can better build relationships with consumers, enhance the added value and loyalty of their products, and thus stand out in the market competition.

中间环节和费用

Intermediaries and costs

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通过减少中间环节和优化费用结构，企业可以提高利润率和运营效率。
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By reducing intermediate links and optimizing expense structures, companies can improve profitability and operational efficiency.
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通过直接销售和优化供应链管理，企业能够降低成本，提高利润空间，从而有更多资源用于产品研发和市场扩展。
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By selling directly and optimizing supply chain management, companies are able to reduce costs and increase profit margins, leaving more resources for product development and market expansion.

自主经营有助于提高企业的利润空间和盈利能力。与依赖第三方平台相比，自主经营可以减少中间环节和费用，提高利润空间，同时也能更灵活地制定价格和销售策略，实现更高的销售和盈利水平。

Autonomous operation helps to improve profit margins and profitability of enterprises. Compared with relying on third-party platforms, autonomous operations can reduce intermediate links and costs and increase profit margins, as well as set prices and sales strategies more flexibly and achieve higher levels of sales and profitability.

可持续发展

Sustainable development

自主经营有助于企业建立长期可持续发展的基础。通过建立独立的品牌和渠道，企业可以更好地掌控自己的业务发展方向和节奏，避免受制于第三方平台的政策和规定，实现更加稳定和可持续的发展。

 

Autonomy helps enterprises to establish a foundation for long-term sustainable development. By establishing independent brands and channels, enterprises can better control the direction and pace of their business development, avoid being subject to the policies and regulations of third-party platforms, and achieve more stable and sustainable development.