平衡SEO策略与多元化营销
Getting rid of dependence and moving towards independence: the road to enterprise innovation and transformation
数字化营销可持续发展之路
The Road to Sustainability for B2B Companies
在当今数字化市场中，数字化营销需要平衡SEO策略与多元化营销手段，以实现长期健康发展。依赖单一的SEO手段虽然能带来短期的流量提升，但要真正实现业务的可持续增长，需要结合多种营销策略。
In today’s digital marketplace, digital marketing requires a balance of SEO strategies and diversified marketing tactics for long-term health. Relying on a single SEO tactic can lead to short-term traffic boosts, but a combination of multiple marketing strategies is needed to truly achieve sustainable business growth.
实现长期健康发展
Achieving long-term healthy development
一些独立站过度依赖谷歌等搜索引擎排名手段来获取流量和客户线索，从而增加独立站的点击率和订单。然而，这种单一的排名方法可能会导致负面影响，对网站的长期发展不利。为了帮助B2B营销服务商实现长期健康发展，以下是一些可持续的营销策略。
Some independent websites overly rely on search engine ranking methods such as Google to get traffic and customer leads, thus increasing the number of hits and orders for the independent website. However, this singular approach to ranking can lead to negative impacts that can be detrimental to the long-term development of a website. To help B2B marketing service providers achieve long-term health, here are some sustainable marketing strategies.
搜索引擎扮演着至关重要的角色
在数字营销领域，搜索引擎特别是Google，扮演着至关重要的角色。企业通常通过SEO优化来提升在搜索结果中的排名，这包括关键词优化和外部链接建设。良好的外部链接是建立在优质网站之间的资源共享和互动基础上，这需要双方之间建立可信任和认可的关系。搜索引擎也会根据这些因素来评估外部链接的质量，进而影响搜索结果的排名。相反，恶意的外部链接可能被视为对搜索引擎排名的操纵，从而导致排名下降。
Search engines, especially Google, play a crucial role in the digital marketing world. Businesses usually improve their ranking in search results through SEO, which includes keyword optimization and external link building. Good external links are based on resource sharing and interaction between quality websites, which requires a trusted and recognized relationship between the two parties. Search engines also evaluate the quality of external links based on these factors, which in turn affects the ranking of search results. Conversely, malicious external links may be seen as manipulation of search engine rankings, which can lead to a drop in rankings.
过度依赖搜索引擎排名
Over-reliance on search engine rankings
过度依赖搜索引擎排名会导致企业忽视其他重要的营销因素。
Over-reliance on search engine rankings can cause a business to neglect other important marketing factors.
内容质量不足
许多B2B营销者过于专注于搜索引擎排名，而忽视了网站内容的质量。如果内容质量不高，即使通过排名吸引了流量，用户也可能很快离开网站，导致转化率低下。
Many B2B marketers focus too much on search engine rankings and neglect the quality of their website content. If the quality of the content is low, even if it attracts traffic through the rankings, users may quickly leave the site, resulting in a low conversion rate.
忽视其他营销渠道
过度依赖搜索引擎排名可能导致忽视了其他有效的营销渠道，如社交媒体营销、内容营销、电子邮件营销等。这样会限制企业的曝光和潜在客户的获取渠道，增加市场风险。
Over-reliance on search engine rankings can lead to neglecting other effective marketing channels such as social media marketing, content marketing, email marketing, etc. This can limit exposure and access to potential customers for your business and increase market risk.
不断变化的搜索引擎算法
搜索引擎的算法经常变化，过度依赖排名可能使企业难以应对这些变化。如果某种排名策略不再有效，企业可能会突然失去大量流量和客户线索。
Search engine algorithms change frequently, and over-reliance on rankings can make it difficult for businesses to cope with these changes. If a certain ranking strategy no longer works, a business could suddenly lose a significant amount of traffic and customer leads.
忽视用户体验
一味追求搜索引擎排名可能会导致忽视网站的用户体验。如果网站加载速度慢、页面布局混乱或内容不易访问，即使吸引了流量，用户也不太可能进行转化或重复访问。
A preoccupation with search engine rankings can lead to neglecting the user experience of a website. If a website loads slowly, has a confusing page layout, or has content that is not easily accessible, even if it attracts traffic, users are unlikely to convert or make repeat visits.
短期思维
一过度依赖搜索引擎排名可能导致企业过于关注短期效果，而忽视了长期的品牌建设和客户关系维护。这样可能会限制企业的持续增长和竞争力。
An over-reliance on search engine rankings may cause companies to focus too much on short-term results and neglect long-term brand building and customer relationship maintenance. This may limit the sustained growth and competitiveness of the business.
数字化升级：掌握SEO的关键，拓展数字营销领域
Digital Upgrade: Mastering the Keys to SEO and Expanding the Digital Marketing Landscape
在当今数字化浪潮中，SEO（搜索引擎优化）已经成为企业获取在线可见性的关键。然而，仅仅依赖于SEO排名已经不再足够。在竞争激烈的市场中，数字营销需要更广泛的策略和方法来确保企业的成功。
In today’s digital wave, SEO (Search Engine Optimization) has become crucial for businesses to gain online visibility. However, relying on SEO rankings alone is no longer enough. In a competitive market, digital marketing requires a broader range of strategies and approaches to ensure business success.
企业实现数字化转型不仅仅专注于SEO关键词排名，而是将其与其他数字营销手段相结合，以确保企业在线索流量世界中脱颖而出。
Businesses achieving digital transformation don’t just focus on SEO keyword rankings, but combine them with other digital marketing tactics to ensure that they stand out in the world of lead traffic.
NexusB2B的服务涵盖了多种数字营销手段，包括社交媒体营销、内容创作、电子邮件营销等。通过综合利用这些策略，我们帮助企业拓展其在线存在，并与目标受众建立更紧密的联系。
NexusB2B’s services encompass a wide range of digital marketing tactics, including social media marketing, content creation, email marketing, and more. By utilizing a combination of these tactics, we help businesses expand their online presence and build a stronger connection with their target audience.